SEO – It’s a marathon, not a sprint

by Feb 17, 2020Business Advice, Digital Marketing, SEO

I often get asked the question, “What is SEO and how can it help me?”

SEO or Search Engine Optimisation is the practice of boosting the quality and quantity of traffic to your website.

If you want to use your website as an advertising tool, its imperative that you outrank your competitors in the key search engine results. Below are some (but not all) of the actions that can help you achieve great ranking on Google and other search engines.

Organic Search

What is organic search? There are two ways to rank on Google, one is via AdWords and the other via organic SEO. Organic SEO refers to getting high placement in Google search results with great content and technically correct web development

Organic SEO is not an easy task. It takes research and time to write quality content for your website. It requires comprehensive website planning and thought put into what serves your end user the best.

Site structure is important. Ensuring that Google can crawl your website properly and easily will help you achieve the goal of your site being indexed and placed on the first page.


What are keywords? Keywords are what drive Google search. SEO Keyword research is the first step in good organic search planning.

A great place to start is to use Google itself. Think about what a potential client would enter into Google if they were looking for the services that you supply. See what and who comes up in these results. These businesses are your competitors. Great keyword research ensures that you rank better on these queries than your opposition.

70% of potential customers will often only click on the first three results in Google. You have to get your website up there to remain competitive.

Using online tools to research what your competitors do and then better it, is the key to ranking above them. Webcom Solutions can help you with this keyword research.

Off-Site SEO

Off-site SEO refers to the tasks you undertake outside of your website to build your search engine rankings. One of the most important things that can help off-page SEO is building quality backlinks.

Backlinks are links from reputable websites back to your site. Search engines use these backlinks as proof to your website’s quality content. Sites with high-quality backlinks will rank better than those with fewer incoming links.

Getting links for trade organisations or major suppliers back to your site can help boost your websites’ domain authority and increase traffic. Webcom Solutions can help you build quality backlinks into your website.

Other things that are important are quality Social Media pages and configuring quality citations from local and industry-specific directories.

How can we help?

Webcom Solutions have great experience in building websites that are SEO friendly and will ensure that all of the essentials are put in place to give your business a comprehensive SEO.

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